I-pads entice more buying than alternatives

Who would have thought that shopping by I-pad or other touch screen device would entice you to buy more than you would if using a laptop or desktop computer? Researchers at Boston College report that shopping with "an iPad increases the feeling of ownership of that product – and may make you more likely to buy it." The study reports that "the urge to buy may be even stronger when holding a touch screen device than when using a laptop or desktop computer." Read the details on my favorite blog, the Squared Away Blog at: http://squaredawayblog.bc.edu/squared-away/ipad-shoppers-more-likely-to-buy/

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I-pads entice more buying than alternatives

Reviewed by citra
Published : 2014-01-10T21:04:00-08:00
Rating : 4.5